{"id":132640,"date":"2018-04-23T15:25:37","date_gmt":"2018-04-23T18:25:37","guid":{"rendered":"http:\/\/prensa.wp1.mendoza.gov.ar\/?p=132640"},"modified":"2018-04-23T17:43:31","modified_gmt":"2018-04-23T20:43:31","slug":"dos-mendocinos-crearon-el-primer-espumante-con-hierbas","status":"publish","type":"post","link":"https:\/\/www.mendoza.gov.ar\/prensa\/dos-mendocinos-crearon-el-primer-espumante-con-hierbas\/","title":{"rendered":"Dos mendocinos crearon el primer espumante con hierbas"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p><em>Se trata de Kalk&uacute;, un vino espumante aromatizado con hierbas desarrollado por el en&oacute;logo Jorge Foot Mayze y su socia Liliana M&aacute;rquez. Este mediod&iacute;a, los emprendedores lo presentaron al Gobernador, Alfredo Cornejo.&nbsp;<\/em><\/p>\n<p>Este mediod&iacute;a, dos emprendedores mendocinos le presentaron su l&iacute;nea de espumante al Gobernador Alfredo Cornejo. El encuentro se realiz&oacute; en el cuarto piso de la Casa de Gobierno, donde participaron los creadores del novedoso producto, Jorge Foot Mayze e Irene M&aacute;rquez.<\/p>\n<p>El&nbsp;<em>vino espumoso compuesto,<\/em>&nbsp;nueva categor&iacute;a creada por el Instituto Nacional de Vitivinicultura (INV) hace algunos a&ntilde;os, fue bautizado como Kalk&uacute; de las arenas. Tiene dos variedades, el rojo es suave, con 31 hierbas, y&nbsp;el verde es natural, de 11 hierbas.&nbsp;Este es el primer producto de estas caracter&iacute;sticas que se hace en Mendoza. Lo llaman espumante compuesto por las hierbas que contiene. &ldquo;El nombre es huarpe, significa hechicero&rdquo;, indic&oacute; Jorge Foot Mayze.<\/p>\n<p>Foot Mayze explic&oacute; que &ldquo;se parte de una base de champagne extra brut al que se le agrega, al momento de expedici&oacute;n, una maceraci&oacute;n hidroalcoh&oacute;lica vegetal de un conjunto de hierbas en distinta proporci&oacute;n. Este es el primer producto con estas caracter&iacute;sticas que se hace en Mendoza, luego de la aprobaci&oacute;n de la categor&iacute;a vino espumoso compuesto&rdquo;.<\/p>\n<p>Sus creadores est&aacute;n en tr&aacute;mites para comercializarlo y buscan financiamiento para hacerlo. &ldquo;Este proyecto empez&oacute; jugando, haciendo ensayos. El INV nos apoy&oacute; mucho y nos asesor&oacute;. Presentamos este producto en un foro del INV y en la feria internacional Vinandino, donde obtuvimos puntaje de medalla de plata&rdquo;, agreg&oacute;&nbsp;Jorge Foot Mayze.<\/p>\n<p>Para finalizar, el empresario destac&oacute;: &ldquo;Hoy buscamos financiamiento para la elaboraci&oacute;n, fraccionamiento y la publicidad para venderlo.&nbsp;El champagne no debi&oacute; nunca transformarse en una bebida de &eacute;lite, eso dificulta la comercializaci&oacute;n&rdquo;.<\/p>\n<p>Por su parte, el Gobernador opin&oacute;: &ldquo;En los a&ntilde;os 90 se encasill&oacute; al champagne como un producto de &eacute;lite y esto ha retra&iacute;do el consumo. Actualmente hay 90 establecimientos que producen champagne, es un&nbsp;llamado de atenci&oacute;n tras la diversificaci&oacute;n&rdquo;. De esta manera, el mandatario provincial valor&oacute; la iniciativa de los emprendedores que &ldquo;le buscaron la vuelta, con creatividad, en un mercado muy dif&iacute;cil&rdquo;.<\/p>\n\n        <style type='text\/css'>\n            #gallery-1 {\n                margin: auto;\n            }\n            #gallery-1 .gallery-item {\n                float: left;\n                margin-top: 10px;\n\n                width: auto;}\n            #gallery-1 img {\n                border: 0px none;\n            }\n            #gallery-1 .gallery-caption {\n                margin-left: 0;\n            }\n        <\/style>\n<script>\njQuery(document).ready(function($) {\n  jQuery('div.gallery-item').hover(function(){\n     \/\/jQuery(this).fadeIn().siblings(':not(.modal)').fadeTo( 'slow' , 0.2);\n     jQuery(this).siblings(':not(.modal)').fadeTo( 'fast' , 0.2);\n     jQuery(this).fadeTo( 'slow' , 1);\n  },function(){\n     \/\/$(this).siblings().andSelf().fadeTo( 'slow' , 1);\n  });\n  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https:\/\/www.mendoza.gov.ar\/wp-content\/uploads\/sites\/5\/2018\/04\/aDSC_7304-768x513.jpg 768w, https:\/\/www.mendoza.gov.ar\/wp-content\/uploads\/sites\/5\/2018\/04\/aDSC_7304-120x80.jpg 120w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><a data-toggle=\"modal\" data-dismiss=\"modal\" data-target=\"#132677\"><i class=\"text-white fa fa-chevron-right fa-4x\"><\/i><\/a><\/div>\n    <\/div>\n  <\/div>\n<\/div>\n            <br style='clear: both;' \/>\n        <\/div>\n\n<p>&nbsp;<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"Se trata de Kalk&uacute;, un vino espumante aromatizado con hierbas desarrollado por el en&oacute;logo Jorge Foot Mayze y su socia Liliana M&aacute;rquez. Este mediod&iacute;a, los emprendedores lo presentaron al Gobernador, Alfredo Cornejo.&nbsp; Este mediod&iacute;a, dos emprendedores mendocinos le presentaron su l&iacute;nea de espumante al Gobernador Alfredo Cornejo. El encuentro se realiz&oacute; en el cuarto piso&#8230; <a class=\"view-article\" href=\"https:\/\/www.mendoza.gov.ar\/prensa\/dos-mendocinos-crearon-el-primer-espumante-con-hierbas\/\"><\/a>","protected":false},"author":77,"featured_media":132680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mendoza.gov.ar\/prensa\/wp-json\/wp\/v2\/posts\/132640"}],"collection":[{"href":"https:\/\/www.mendoza.gov.ar\/prensa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mendoza.gov.ar\/prensa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mendoza.gov.ar\/prensa\/wp-json\/wp\/v2\/users\/77"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mendoza.gov.ar\/prensa\/wp-json\/wp\/v2\/comments?post=132640"}],"version-history":[{"count":13,"href":"https:\/\/www.mendoza.gov.ar\/prensa\/wp-json\/wp\/v2\/posts\/132640\/revisions"}],"predecessor-version":[{"id":132712,"href":"https:\/\/www.mendoza.gov.ar\/prensa\/wp-json\/wp\/v2\/posts\/132640\/revisions\/132712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mendoza.gov.ar\/prensa\/wp-json\/wp\/v2\/media\/132680"}],"wp:attachment":[{"href":"https:\/\/www.mendoza.gov.ar\/prensa\/wp-json\/wp\/v2\/media?parent=132640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mendoza.gov.ar\/prensa\/wp-json\/wp\/v2\/categories?post=132640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mendoza.gov.ar\/prensa\/wp-json\/wp\/v2\/tags?post=132640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}